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Communication and public awareness

Policy-makers and the general public are largely unaware of the importance of CWR and the critical role they play in improving agricultural productivity and supporting food security and ecosystem health. There is a need for an effective communication strategy in order to implement a change in attitudes and behavior among concerned parties. It is of particular importance to raise awareness of the need to protect and conserve CWR, since they represent a significant body of neglected and threatened plant species.

The aim of this module is to introduce a range of available communications tools and to explore the means for measuring communications impact.

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